This was a one week group project that I worked on during Fall 2019. The objective was to come up with a chocolate brand and packaging that solves a current problem on the market as well as manufacture the chocolate. My colleagues and I generated ideas and collaborated to choose a final design that was a combination of all our ideas.
My contributions to this project were : market research, idea generation, developing the narrative, choosing the brand name, choosing the flavors, fabricating package prototypes, and creating the final computer renders of the project. My colleagues were responsible for: market research, idea generation, developing the logo, manufacturing the chocolate and the final paper prototype, designing the flavor characters.
